Hi, I’m Haylen.

I am a fashion marketing and merchandising professional focused on visual merchandising and brand expression. I am currently pursuing a Bachelor of Science at Northeastern University, graduating in April 2026, with a major in International Business (Social Innovation and Entrepreneurship) and minors in Global Fashion Studies and Spanish.

My work centers on translating brand identity into compelling visual narratives through window displays, spatial storytelling, visual merchandising, and advertising.

I bring hands-on experience across editorial and commercial photoshoots, garment design and construction, and creative direction—leading teams from concept through execution. My background includes working with Hermès across both advertising and window display environments, where I supported visual execution at the intersection of heritage, luxury, and precision.

Grounded in sustainability and responsible production, I approach visual storytelling with both creative and operational awareness, collaborating across disciplines to deliver thoughtful, visually impactful, and well-crafted brand experiences.