Hi, I’m Haylen!

I am a fashion marketing and merchandising professional specializing in visual merchandising and brand expression. I am currently pursuing my Bachelor of Science at Northeastern University, with an expected graduation of April 2026. I am majoring in International Business with a concentration in Social Entrepreneurship and Innovation, while also pursuing minors in Global Fashion Studies and Spanish. 

My work focuses on translating brand identity into compelling visual narratives through window displays, spatial storytelling, visual merchandising, and advertising!

I bring hands-on experience styling editorial and commercial photoshoots, designing and constructing garments, and hiring, leading, and directing creative teams from concept through execution. My background includes work with Hermès across both advertising and window display environments, where I supported visual execution at the intersection of heritage, luxury, and precision.

Grounded in sustainability and responsible production, I approach visual storytelling with a balance of creativity and operational awareness, collaborating across disciplines to deliver thoughtful, visually impactful, and well-crafted brand experiences.